The Webby Awards, 2021
Print, Identity
Technique: Digital print | Digital | AI Image Generation
Software: InDesign | Photoshop
Client: The Webby Awards
Design and Art Direction: Yixue Li
Software: InDesign | Photoshop
Client: The Webby Awards
Design and Art Direction: Yixue Li
The Webby Awards is the leading international award honoring excellence on the Internet, and I was tasked to design the 26th Call for Entries Mailer for the award. In response to the post-COVID world, I wanted to design a warm invitation that was bold, positive, and new while honoring Webby's leading role in advancing digital innovation.
How does a mailer speak about the digital while standing out as a print piece? Besides a layout design that symbolizes our digital windows, tabs, and folders, I generated graphics with a text-to-image Artificial Intelligence network, using keywords such as “a bright new future.” The mailer was printed with elegant matte finish paper while maintaining vibrant colors.
How does a mailer speak about the digital while standing out as a print piece? Besides a layout design that symbolizes our digital windows, tabs, and folders, I generated graphics with a text-to-image Artificial Intelligence network, using keywords such as “a bright new future.” The mailer was printed with elegant matte finish paper while maintaining vibrant colors.