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TriggerFinger Emmerging Talk series, event poster II, 2019



















Mark

Made in China, 2019

Animation, GIF




Technique: Animation | GIF
Software: C4D | After Effects

Design and Animation: Yixue Li

One has probably encountered the following line of text engraved on their tech products: Designed by [x] in California; manufactured in China. 

As a parody of tech commercials, this animated GIF plays on the language used by tech giants in order to point out the hierarchy in the global supply chain—a hierarchy of languages, cultures, economy and class. The text on the product is written in a language that its makers do not speak. It is an expensive product that is not easily affordable by its makers. It has to be proudly designed in California—a product of the high technology ethos of Silicon Valley—to justify the fact that it is made in China, the world’s factory of cheap products.


Mark