Campaign, Animation, Kinetic Typography

Technique: Animation
Software: After Effects

Client: Commecial Type
Studio: Wkshps
Art Direction: Chris Wu, Eric Price
Design: Yixue Li
Animation: Yixue Li

Advertising campaign series designed for type foundry Commercial Type’s new collection, Commercial Classics. Commercial Classics “is dedicated to recreating old typefaces, allowing these historical forms to escape the past and come to life again.”

Based in New York and London, Commercial Type is a joint venture between Paul Barnes and Christian Schwartz.