YIXUE LI ︎ DESIGN & MOTION & ART


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Mark

Amazon Under $1, 2018

Identity, Website



Technique: Animation | Digital
Software: Illustrator | After Effects

Design and Animation: Yixue Li

Amazon Under $1 is a website that reinterprets the presentation of products on Amazon that costs below 1 dollar. This website creates absurdity by reimagining basic products through design and image manipulation. 

Consider everything in an online product listing that is peripheral to the physicality of the product: composition in the photoshoot, photo retouching, image resolution, product descriptions, ratings and reviews, website navigation and user interface, and order of appearance in search results. The control (or the lack of it) of the above-mentioned factors could provide customers with completely different perceptions of a product.



Mark