Wesite, Prototyping, UI/UX, Type Design, Animation

Technique: Digital Prototyping
Software: Figma, ProtoPie, Illustrator, After Effects, Photoshop

Clients: ENVE & Thousand Percent Studio
Design Direction and Prototype: Ivy Yixue Li
Photography Direction: Thousand Percent Studio

Application website designed to promote the culture of All Terrain Bicycle, and invite cyclers to compete in a Reality TV Game Show. The website is a digital counterpart of the ultimate experience of bike building and bike riding, with design features that are both fun to interact with and informational for candidates.